Commercial photography is an art of convincing. It energizes communication and enhances products or services of a brand in order to attract consumers. Indeed, it is the quality of the artwork that will determine the success of an advertising campaign. Various factors are taken into account in order to charm the audience: the atmosphere, the light, the colors, the shots, the protagonists etc.
Indeed, it is in the 30s, in a context of inter-war that we are witnessing the emergence of this professional field. Driven by the will to change the perspective on the world, industrial firms publish their first sales brochure and then follows the opening of the first professional photography studios in Europe.
One of the leaders of this innovative movement happens to be the great American photographer Man Ray, especially famous for his fashion photography. He among others knew how to reveal the power of visual diversion.